2013 Essential Guide to Multichannel Marketing

Share this content:
2013 Essential Guide to Multichannel Marketing
2013 Essential Guide to Multichannel Marketing

The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.

Editor's Note: 'Channel Strategy
Call it what you will, multichannel is about strategy.

Hot List: Marketing Gets Holistic
4 elements of a truly multichannel marketing strategy.

Touchpoints: Traditional Marketing Gets Charged Up
These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.

Q&A: Adam Sarner, Research VP, Gartner Inc.
Gartner Inc.'s lead analyst in CRM and marketing automation, Adam Sarner, leads a life of multichannel exploration.

Channeling the Customer
Multichannel data can help crack the code on identifying target audiences and their preferences.

3 Data Do's and Don'ts
Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts. 

Marketers Sound Off: Trends to Watch
Multiple Channels, One Customer Relationship
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.

Here Comes Big Content
Marketers need an agile content supply chain to keep fresh content coming.

 

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above