2013 Essential Guide to Multichannel Marketing

Share this content:
2013 Essential Guide to Multichannel Marketing
2013 Essential Guide to Multichannel Marketing

The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.

Editor's Note: 'Channel Strategy
Call it what you will, multichannel is about strategy.

Hot List: Marketing Gets Holistic
4 elements of a truly multichannel marketing strategy.

Touchpoints: Traditional Marketing Gets Charged Up
These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.

Q&A: Adam Sarner, Research VP, Gartner Inc.
Gartner Inc.'s lead analyst in CRM and marketing automation, Adam Sarner, leads a life of multichannel exploration.

Channeling the Customer
Multichannel data can help crack the code on identifying target audiences and their preferences.

3 Data Do's and Don'ts
Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts. 

Marketers Sound Off: Trends to Watch
Multiple Channels, One Customer Relationship
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.

Here Comes Big Content
Marketers need an agile content supply chain to keep fresh content coming.

 

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here