2013 Essential Guide to Multichannel Marketing

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2013 Essential Guide to Multichannel Marketing
2013 Essential Guide to Multichannel Marketing

The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.

Editor's Note: 'Channel Strategy
Call it what you will, multichannel is about strategy.

Hot List: Marketing Gets Holistic
4 elements of a truly multichannel marketing strategy.

Touchpoints: Traditional Marketing Gets Charged Up
These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.

Q&A: Adam Sarner, Research VP, Gartner Inc.
Gartner Inc.'s lead analyst in CRM and marketing automation, Adam Sarner, leads a life of multichannel exploration.

Channeling the Customer
Multichannel data can help crack the code on identifying target audiences and their preferences.

3 Data Do's and Don'ts
Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts. 

Marketers Sound Off: Trends to Watch
Multiple Channels, One Customer Relationship
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.

Here Comes Big Content
Marketers need an agile content supply chain to keep fresh content coming.


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