1-800-FLOWERS.COM's Mother's Day campaign uses social media

Share this content:

Floral and gift multichannel merchant 1-800-FLOWERS.COM has launched a Mother's Day marketing campaign that includes an online destination where visitors can share stories about outstanding mothers and which uses Bazaarvoice's social networking tool Bazaarvoice Stories.

Consumers can share their own personal story of a mom who has touched their life at www.spotlightamom.com through April 29. The stories can be sorted by “most inspirational stories” and “winning stories” as voted on by the community. A daily winner will be chosen who will star as the spotlighted mom of the day on the site and will receive a gift. Visitors also can share their favorite stories with their personal networks on Facebook, Twitter, Digg and del.icio.us.

Between May 4 and May 10, consumers will be invited to vote for one of the 10 finalists who will win a grand prize package, including a Beaches Resort family vacation, a year of flowers and more.  

The Spotlight A Mom contest is part of a wider marketing initiative called “Spot a Mom” meant to recognize mothers this Mother's Day. Consumers can visit the recently launched Web site www.spotamom.com for an interactive guide that matches their mom with one of eight motherly archetypes. The site then offers gift suggestions meant to reflect each mother's personality.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here