1-800-Flowers Sprouts $1.8M Profit for Q2

Share this content:
1-800-Flowers.com turned a profit for its fiscal second quarter and its revenue rose nearly 21 percent, the multichannel flower and gift retailer said yesterday.

Revenue for the quarter ended Dec. 30 increased 20.9 percent to $162.3 million, from $134.2 million in the previous second quarter, the company said. Net income for the second quarter rose to $1.8 million, or 3 cents per share, from a loss of $10.5 million, or 16 cents per share, a year earlier.

1-800-Flowers.com also said that combined online and telephonic revenue grew 21.4 percent to $154 million in the second quarter, from $126.9 million in 2000. Online revenue rose 26.8 percent to $60.5 million, representing 37.3 percent of total net revenue, compared with $47.7 million, or 35.5 percent, the previous year. Telephonic revenue for the quarter increased 18.1 percent to $93.6 million, up from $79.2 million.

Non-floral gifts represented 62.1 percent of total combined online and telephonic revenue in the quarter, up from 55.7 percent in the same period in 2000.

The company said it expects revenue growth of 11 percent to 13 percent, or $114 million to $116 million, in its fiscal third quarter, which ends March 31. For the full year, 1-800-Flowers.com forecasts total revenue to grow 13 percent to 24 percent, to between $500 million and $505 million.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above