1-800-Flowers Revenue Grows 6.7%

Share this content:
1-800-Flowers.com Inc. posted revenue of $95.2 million yesterday for its fiscal 2004 first quarter ended Sept. 28, a 6.7 percent increase from $89.2 million in the prior-year period.


Online revenue rose 19.9 percent to $48.9 million compared with $40.8 million in first-quarter 2003. Telephone revenue for the quarter reached $40.4 million versus $42.5 million in the prior-year period, down 5.1 percent. Online revenue increased to 54.8 percent of combined online and telephone revenue, compared with 49 percent in the prior-year period.


The company also said that it reduced its net loss for the fiscal 2004 first quarter by 29.5 percent to $5.1 million, compared with a net loss of $7.3 million in the prior-year period.


It gained 484,000 customers in the first quarter, about 61 percent of whom came to the company online. About 1.2 million customers placed orders in the period, of which 58.3 percent were repeat customers, up from 56 percent in first-quarter 2003.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above