1-800-Flowers Net Profit Rises 51%

Share this content:
1-800-Flowers.com Inc.'s net income grew 51 percent in the last quarter thanks to successful customer retention and acquisition, the company said yesterday.


1-800-Flowers.com said it earned $8.3 million in its fiscal fourth quarter ending June 29. This was up from $5.5 million in the year-ago period.


Revenue for the quarter rose 10 percent to $154.8 million from $140.3 million a year ago. Online orders were up 22.9 percent to $84.1 million, but telephone sales fell 2.3 percent to $62.3 million. Rising online orders means lower costs for the company.


1-800-Flowers.com, Westbury, NY, said fiscal 2003 revenue climbed 14 percent to $565.6 million from $497.2 million the previous year. Net income was $12.2 million, a vast improvement from a loss of $1.5 million in fiscal 2002.


In fiscal 2003, the company attracted 3.1 million new customers, up slightly from 3 million the year before.


The company expects to narrow its loss in the fiscal first quarter, typically its slowest period for the lack of any major gift-giving holidays July through September.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here