1-800-Flowers Clocks 800,000 Valentine's Orders

Share this content:
Telephone and online florist 1-800-Flowers.com Inc. said yesterday it fulfilled nearly 800,000 orders between Jan. 27 and Feb. 14 for Valentine's Day.


More than 62 percent of the orders were online, the Westbury, NY, company said. It sold more than 200,000 dozen roses, 30,000 dozen tulips, 65,000 gift plants and 60,000 stuffed animals.


Other items sold include Waterford crystal, popcorn, confection and thousands of boxes of Hershey and Godiva chocolates.


The company claims orders increased despite an ailing economy and worldwide political unrest.


Even an online contest on 1800flowers.com for voting on the best valentine lines drew 20,000 contestants. An effort to strengthen relationships with customers, this year saw double the number of participants from last year.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above