1-800-Flowers, AmericanGreetings Partner

Share this content:
Florist 1-800-Flowers.com Inc. and American Greetings Corp.'s AmericanGreetings.com arm have joined hands to offer complementary services on their sites, it was announced yesterday.


With the deal, Westbury, NY-based 1-800-Flowers.com will become the exclusive floral provider on AmericanGreetings.com, BlueMountain.com and Egreetings.com.


In return, Cleveland-based AmericanGreetings.com will become a greetings provider to 1-800-Flowers.com. Consumers on 1-800-Flowers.com will be able to access content, send free online cards, buy or sign up for online greetings subscriptions from AmericanGreetings.com.


The florist's link will be in the gift center area of AmericanGreetings.com and BlueMountain.com and in the gift shop of Egreetings.com.


AmericanGreetings.com offerings will be on a co-branded page that is accessed by clicking on the "Send a Greeting" link on 1-800-Flowers.com's home page.


Both brands will share revenue borne out of that relationship. They will promote the alliance through traditional and interactive marketing tactics.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above