Direct Line Blog

Multichannel marketing boosting summer film releases

Share this article:

Last week, one headline read “Multichannel marketing campaign is vital to Inception's popular reception.”

I haven't actually seen the film, but friends have either loved it or didn't at all.

Nonetheless, that's good news for pubs like us, where DM figures prominently into the mix.

A firm called eConsultancy asserted that claim. Apparently, the film's Facebook page redirected more than 500,000 fans to some of its marketing pieces, including mobile phone applications and games that allow users to uncover more information about it.

"The movie industry has been pulling off unique and involving marketing campaigns and promo stunts for years and is one of the most forward thinking when it comes to social marketing and innovative digital technology," remarks eConsultancy.

Being a film addict, I liked that statement—and have seen some great promos myself. I once saw sensory-based ads that resulted in an explosion appearing on a screen to promote a James Bond film. Good stuff.

It is an indicator that the industry has evolved into executing a comprehensive advertising program. I suppose movie companies do have the upper hand in “blockbuster” budgets

Bring it on, I say.  

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?