Multichannel Campaign

If You Build It, They Will Engage

If You Build It, They Will Engage

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Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

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Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

3 Key Moments in Automotive's Drive Toward Digital

3 Key Moments in Automotive's Drive Toward Digital

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Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

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StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.

Fresh & Easy Gets Provocative

Fresh & Easy Gets Provocative

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Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.

Auntie Anne's Twist on Multichannel Campaigns

Auntie Anne's Twist on Multichannel Campaigns

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Customer engagement is the secret ingredient in this pretzel company's campaign

Russo Marine customers vie to save a boatload

Russo Marine customers vie to save a boatload

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Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.

Epsilon's Holiday Trend Report finds marketers are off on timing

Epsilon's Holiday Trend Report finds marketers are off on timing

In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.

Hiscox launches integrated ad campaign

Hiscox launches integrated ad campaign

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Hiscox, an insurance provider for small businesses, launched an integrated ad campaign to promote its range of online insurance products, said Philip Thorn, head of marketing US direct, Hiscox USA. Tribal DDB, its agency of record, developed video, direct response, online and search elements for the campaign.

What to have on your database shopping list

What to have on your database shopping list

When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.

Mazda turns ignition on integrated advertising campaign

Mazda turns ignition on integrated advertising campaign

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Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels.

HSN partners with Universal Pictures for multichannel campaign

HSN partners with Universal Pictures for multichannel campaign

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HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury fans 'keep team GB pumped' for the Olympics

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Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

Integrated campaign yields double-digit growth

Integrated campaign yields double-digit growth

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Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.

Red Cross drives gift-giving

Red Cross drives gift-giving

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The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.

Santa Claus goes multichannel, selects digital AOR

Santa Claus goes multichannel, selects digital AOR

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Santa Claus has always relied on traditional methods to deliver holiday cheer. But with the help of his new digital AOR, St. Nick learns that "digital is the new Rudolph."

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

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To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.

Former Edith Roman owners launch direct agency

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Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.

Social media drives better service, not commerce: Shop.org 2011

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Social media does not drive sales, said Bill Bass, president of the Charming Direct division of plus-size clothing holding company Charming Shoppes.

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

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To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Staples second-quarter net income up

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Staples reported $5.8 billion in total sales in the second quarter, a 5.2% increase compared with the same period of 2010. Second-quarter net income for the Framingham, Mass.-based office-supply retailer increased 36% year-over-year to $176 million. Operating expenses grew 8.3% to $1.3 billion compared with last year.

Huber named Lands' End CEO

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Sears Holdings has named Edgar Huber president and CEO of Lands' End, the company said in an August 1 statement. He will replace former CEO Nicholas P. M. Coe, who left the company in May to become CEO of Bath & Body Works Brand Management.

Gap eyes global expansion with new marketing push

Gap eyes global expansion with new marketing push

Gap, whose previous campaigns have focused primarily on the US, has rolled out a global campaign to create awareness around its 1969 autumn collection.

JCPenney launches back-to-school campaigns

JCPenney launches back-to-school campaigns

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JCPenney will launch the "Daydreamer" back-to-school campaign on July 24, featuring direct mail, email and online display, TV and print ads. Creative agency Saatchi & Saatchi New York created the effort.

Jell-O Pudding turns frowns into smiles with social media

Jell-O Pudding turns frowns into smiles with social media

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Jell-O Pudding's "Pudding Face" campaign seeks to turn frowns upside down, both on consumers' faces and on their social media pages. The Kraft Foods brand will offer incentives to Twitter and Facebook users.

Marketers must use multichannel approach: panel

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Retail marketers urged their peers to embrace a multichannel approach during a June 2 Direct Marketing Club of New York panel discussion.

GHS drives colonoscopies

GHS drives colonoscopies

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Greenville Hospital System University Medical Center (GHS) launched a multichannel colorectal cancer screening campaign in conjunction with national colorectal cancer awareness month this past March. Jackson Marketing Group developed and executed the hospital system's vision.

JDRF's smile campaign counters children diabetes

JDRF's smile campaign counters children diabetes

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The Juvenile Diabetes Research Foundation wanted to increase awareness and donations for its cause during the holiday season. The nonprofit partnered with the London office of Initiative, an Interpublic Group agency for "The World Smiles" global campaign.

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Featured Articles

Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.