Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
Aim is to develop a "next generation" media planning tool.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
Multichannel marketing requires multiple disciplines—many of which do not come naturally. Here are some pointers from Gartner that direct marketers might want to to keep in mind.
The platform allows marketers to bypass IT for multichannel metrics of ongoing campaigns.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.
Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.
Customer engagement is the secret ingredient in this pretzel company's campaign
Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
Hiscox, an insurance provider for small businesses, launched an integrated ad campaign to promote its range of online insurance products, said Philip Thorn, head of marketing US direct, Hiscox USA. Tribal DDB, its agency of record, developed video, direct response, online and search elements for the campaign.
When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels.
HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.
Santa Claus has always relied on traditional methods to deliver holiday cheer. But with the help of his new digital AOR, St. Nick learns that "digital is the new Rudolph."
To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.
Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.
Social media does not drive sales, said Bill Bass, president of the Charming Direct division of plus-size clothing holding company Charming Shoppes.
To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...