Multiactive to Provide E-Business Software to Angus Reid Group

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Multiactive Software Inc. yesterday agreed to provide its Entice wireless e-business software to Angus Reid Group, a market research and public opinion polling firm.


Entice provides Web site personalization and e-commerce functions, including customer relationship management, automated lead qualification and reporting and analysis.


Angus Reid plans to use the software to modify its Web content, provide custom research reporting and sell and distribute its syndicated studies and industry and public affairs publications online.
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