Multi-Screen Email Design: Lessons from the Pros

Share this article:

Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.

 

When: Tuesday, March 5, 2013
1:00 - 2:00 p.m. ED
T


Recently, it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and, most important, conversions, as well as other desired goals, on the tiny screen of a smartphone, a midsize tablet, and a larger laptop or desktop PC monitor. While certainly an important question to ask, this is only one aspect of an effective mobile and multi-screen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multi-screen strategy.

In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions about and offer real-life advice for getting multi-screen email right. 

Topics covered will include the following:

  • Learning the implications of each major screen size and device
  • Determining how what devices your subscriber base is using and how and where they are converting
  • Examining the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
  • Creating a consistent user experience across email and Web/landing pages
  • Reviewing examples and key best practices
  • Communicating with your designer and programmer
  • Testing, learning, optimization and measurement/analysis
  • Discussing future trends and predictions – where is it all going

Featured Speaker:

Dave Walters, Product Evangelist, Silverpop

Dave Walters is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology start-up world. As the final businessperson before IT, he typically sits at the intersection of business need and technical build—most often with a marketing-driven view of the world. As a product evangelist, Dave works hands-on with Silverpop customers to sharpen their marketing strategies and architect technology solutions that solve business problems. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management.
Share this article:
close

Next Article in Webcasts

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

Webinars: More Than Just Lead Generation

Webinars: More Than Just Lead Generation

Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do ...

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can ...

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them

Dispelling the Illusion of Productivity: 5 Unproductive Phrases ...

You hear a long list of clichés in the business world, especially in the marketing and creative industries. The good news is you can do something about them.