Multi-Screen Email Design: Lessons from the Pros

Share this article:

Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.

 

When: Tuesday, March 5, 2013
1:00 - 2:00 p.m. ED
T


Recently, it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and, most important, conversions, as well as other desired goals, on the tiny screen of a smartphone, a midsize tablet, and a larger laptop or desktop PC monitor. While certainly an important question to ask, this is only one aspect of an effective mobile and multi-screen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multi-screen strategy.

In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions about and offer real-life advice for getting multi-screen email right. 

Topics covered will include the following:

  • Learning the implications of each major screen size and device
  • Determining how what devices your subscriber base is using and how and where they are converting
  • Examining the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
  • Creating a consistent user experience across email and Web/landing pages
  • Reviewing examples and key best practices
  • Communicating with your designer and programmer
  • Testing, learning, optimization and measurement/analysis
  • Discussing future trends and predictions – where is it all going

Featured Speaker:

Dave Walters, Product Evangelist, Silverpop

Dave Walters is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology start-up world. As the final businessperson before IT, he typically sits at the intersection of business need and technical build—most often with a marketing-driven view of the world. As a product evangelist, Dave works hands-on with Silverpop customers to sharpen their marketing strategies and architect technology solutions that solve business problems. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Webcasts

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

Unleash Cross-Channel Success.

Unleash Cross-Channel Success.

Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?

They Finally Bought Something, Now What Do I Do?

They Finally Bought Something, Now What Do I ...

Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.

Why Traditional Call Tracking Is No Longer Enough

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not ...