Mullen Out, Arnold In at Monster
The Maynard, MA, company named Arnold following a four-agency review, which included Wieden + Kennedy, Portland, OR; BBDO, New York; and incumbent Mullen, Wenham, MA. Mullen, owned by Interpublic Group, held the account for two years.
Monster seeks to position itself as a site central to the worker's life, and not just as an online source for jobs.
Arnold and its Snyder Communications parent are being acquired for $2.1 billion by France's Havas Advertising