MTV

MTV Movie Awards' Twitter campaign a site to see

MTV Movie Awards' Twitter campaign a site to see

MTV's annual Movie Awards used an interactive Twitter page to engage with fans during this year's show.

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

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Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.

Celebrities, authenticity trump controversy at Super Bowl

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The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.

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