MTV Networks to Buy Online Student Newspaper Network Y2M

Share this article:

Viacom Inc.-owned MTV Networks' mtvU 24-hour college network signed a definitive agreement to buy Y2M: Youth Media & Marketing Networks, an online college newspaper publisher.

Youth Media & Marketing is the parent of College Publisher, which has 2 million registered subscribers through 450 online campus papers. Content offered includes news, sports, weather and event listings.

The acquisition will follow several New York-based MTV Networks recent buys, including Xfire, Gametrailers, Ifilm and Neopets. The goal is to have a presence across every screen preferred by today's consumers.

Y2M will expose mtvU, which is also available on broadband on www.mtvu.com, to more than 120 advertisers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.