MTV Goes Wireless to Plug Video Music Awards

Share this article:
MTV will use three wireless ads to promote the Sept. 6 broadcast of its Video Music Awards as part of an online, print and broadcast campaign.


The wireless ads appear daily on Palm devices and wireless phones via OmniSky, AT&T, Sprint PCS and other carriers.


MTV is using wireless marketing for the first time to reach its target demographic of people in their late teens and young mobile professionals, said Daren Tsui, president and co-founder of SkyGo, Redwood City, CA, the developer of the ads.


Interstitial and banner ads notify wireless users of the broadcast date or send them to a mini-site. Corresponding online ads are running on Web sites such as Rollingstone.com, RealCities.com and nGame.com.


The mini-site, which gives the show date and links to performers, presenters and other information about the awards, is available only on wireless phones and personal digital assistants, not on the Internet.


The wireless campaign corresponds with an extensive interactive promotion of the awards show on www.mtv.com.


Viewers can vote for fans that will be chosen to present Viewer's Choice Awards on the show, vote for their favorite MTV2 video, listen to the nominated songs and predict the winners.


A VMA Passport section also lets users enter chat rooms and message boards about the Video Music Awards.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.