Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.
The data is there. It's time to put it to use.
Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.
Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.
Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.
Are you late to the digital party?
Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?
A chief video marketer shares how to build a robust—and effective—video marketing strategy.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
When marketing and tech join forces, brands become unstoppable.
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.
As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?
There's nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Just ask J.Hilburn.
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.
Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.
Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.
The American Red Cross reveals how it implemented its bold marketing vision through a collaborative relationship with the technology department.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...