The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.
As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?
There's nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Just ask J.Hilburn.
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.
Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.
Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.
The American Red Cross reveals how it implemented its bold marketing vision through a collaborative relationship with the technology department.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
The organization implemented a new marketing solution to target customers with more relevant offers.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.
5 ways marketers can partner with technologists to excel at both
Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.
Winterberry Group predicts slow growth in spending across marketing channels.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
The question isn't whether marketers should collaborate with their tech brethren, it's how.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.