When it comes to CIO/CMO collaboration, the question is not "if," but "how."
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
The organization implemented a new marketing solution to target customers with more relevant offers.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.
5 ways marketers can partner with technologists to excel at both
Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.
Winterberry Group predicts slow growth in spending across marketing channels.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
The question isn't whether marketers should collaborate with their tech brethren, it's how.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
Marketing and IT learn that they can't live without each other.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.
I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.
How the high-tech leader got its marketing and tech teams to rally around a common goal
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.