MTPS

MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.

MTPS 2014 Video: Who Owns Customer Data?

MTPS 2014 Video: Who Owns Customer Data?

As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?

MTPS 2014 Video: J.Hilburn Re-creates the In-Person Experience Online

MTPS 2014 Video: J.Hilburn Re-creates the In-Person Experience Online

There's nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Just ask J.Hilburn.

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.

MTPS 2014 Video: Data—Go Big or Go Home

MTPS 2014 Video: Data—Go Big or Go Home

Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.

MTPS 2014 Video: Embracing Digital Transformation

MTPS 2014 Video: Embracing Digital Transformation

Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.

MTPS 2014 Video: Hackonomy—Marketing at Speed

MTPS 2014 Video: Hackonomy—Marketing at Speed

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.

MTPS 2014 Video: Transforming a Marketing Vision into Reality

MTPS 2014 Video: Transforming a Marketing Vision into Reality

The American Red Cross reveals how it implemented its bold marketing vision through a collaborative relationship with the technology department.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

By By

When it comes to CIO/CMO collaboration, the question is not "if," but "how."

In Short: 2014 Marketing&Tech Partnership Summit

In Short: 2014 Marketing&Tech Partnership Summit

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The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.

  The Future Is in Present Tense Marketing

The Future Is in Present Tense Marketing

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Lifecycle campaigns need to be placed in the context of a customer's daily activities.

Who Really "Owns" Customer Data?

Who Really "Owns" Customer Data?

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With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.

For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

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The organization implemented a new marketing solution to target customers with more relevant offers.

J.Hilburn's Customer Experience Is Made to Order

J.Hilburn's Customer Experience Is Made to Order

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Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.

Marketing Conversation Starters

Marketing Conversation Starters

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20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Data: Go Big or Go Home

Data: Go Big or Go Home

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The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

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Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Don't Fight Hackers, Join Them

Don't Fight Hackers, Join Them

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If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.

Create or Analyze?

Create or Analyze?

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5 ways marketers can partner with technologists to excel at both

What Does 2014 Have in Store for Marketers?

What Does 2014 Have in Store for Marketers?

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Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.

Outlook 2014: Marketing Spending to Rise

Outlook 2014: Marketing Spending to Rise

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Winterberry Group predicts slow growth in spending across marketing channels.

The Ever-Expanding Marketing-Tech Landscape

The Ever-Expanding Marketing-Tech Landscape

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Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

Feel the Marketing-Tech Love

Feel the Marketing-Tech Love

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The question isn't whether marketers should collaborate with their tech brethren, it's how.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

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What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

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