MTPS

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

By

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Taking Action on Your Customer Data

Taking Action on Your Customer Data

By

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

The 2016 Marketing&Tech Innovation Summit & Awards

The 2016 Marketing&Tech Innovation Summit & Awards

By

Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you

What Wins in Marketing Today

What Wins in Marketing Today

By

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

By

Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Cultural Nuances Make Content Personal

Cultural Nuances Make Content Personal

By

Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

5 Sports Marketer Success Secrets

5 Sports Marketer Success Secrets

By

A panel of sports marketers took the stage at DMN's 2016 Marketing&Tech Innovation Summit and shared their best practices for driving engagement, loyalty, and sales.

On Martech: Forget the Quest for the Best and Buy the Really Good

On Martech: Forget the Quest for the Best and Buy the Really Good

By

It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

Today, All Politics Is Digital

Today, All Politics Is Digital

By

Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

"Never Stop Learning"

"Never Stop Learning"

By

Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.

Most Innovative Customer Experience Management Platform: Influitive

Most Innovative Customer Experience Management Platform: Influitive

By

Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

By

This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

Most Innovative Mobile Marketing Platform: Swirl

Most Innovative Mobile Marketing Platform: Swirl

By

Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.

Most Innovative Social Media Platform: Sprout Social

Most Innovative Social Media Platform: Sprout Social

By

One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.

Most Innovative Marketing Tech to Watch: Forensiq

Most Innovative Marketing Tech to Watch: Forensiq

By

Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.

Mobile Marketing Innovation: Samsung

Mobile Marketing Innovation: Samsung

By

Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Analytics Innovation: Golfsmith

Analytics Innovation: Golfsmith

By

The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.

Content Marketing Innovation: Stein IAS

Content Marketing Innovation: Stein IAS

By

Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.

Email Marketing Innovation: Delta Air Lines

Email Marketing Innovation: Delta Air Lines

By

Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.

Omnichannel Marketing Innovation: American Eagle Outfitters

Omnichannel Marketing Innovation: American Eagle Outfitters

By

Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.

Social Marketing Innovation: Volvo

Social Marketing Innovation: Volvo

By

Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

One Plus One Forever

One Plus One Forever

By

One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

It's All About the Strategy

It's All About the Strategy

By

The overarching theme of day one at our Marketing&Tech Innovation Summit? Strategy first.

2016 Marketing&Tech Innovation Awards Finalists Announced

2016 Marketing&Tech Innovation Awards Finalists Announced

By

We reveal the most innovative strategies, platforms, and people in marketing today,

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

DMN Awards

We're looking for the best marketing campaigns, teams, and marketing technologies. Do you and your company deserve to win a DMN Award? We will honor the best campaigns, platforms, marketers, and teams across 23 categories including content marketing, customer experience, mobile, social, and analytics.

In addition, we'll crown an overall winner as the best marketing technology company and best campaign.

Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.