Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you
Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.
Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.
Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.
A panel of sports marketers took the stage at DMN's 2016 Marketing&Tech Innovation Summit and shared their best practices for driving engagement, loyalty, and sales.
It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.
Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.
Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.
Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.
This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.
Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.
One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.
Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.
Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.
The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.
Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.
One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.
The overarching theme of day one at our Marketing&Tech Innovation Summit? Strategy first.
We reveal the most innovative strategies, platforms, and people in marketing today,
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.
In addition, we'll crown an overall winner as the best marketing technology company and best campaign.
Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.