MTPS

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

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Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Taking Action on Your Customer Data

Taking Action on Your Customer Data

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Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

The 2016 Marketing&Tech Innovation Summit & Awards

The 2016 Marketing&Tech Innovation Summit & Awards

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Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you

What Wins in Marketing Today

What Wins in Marketing Today

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Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

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Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Cultural Nuances Make Content Personal

Cultural Nuances Make Content Personal

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Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

5 Sports Marketer Success Secrets

5 Sports Marketer Success Secrets

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A panel of sports marketers took the stage at DMN's 2016 Marketing&Tech Innovation Summit and shared their best practices for driving engagement, loyalty, and sales.

On Martech: Forget the Quest for the Best and Buy the Really Good

On Martech: Forget the Quest for the Best and Buy the Really Good

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It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

Today, All Politics Is Digital

Today, All Politics Is Digital

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Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

"Never Stop Learning"

"Never Stop Learning"

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Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.

Most Innovative Customer Experience Management Platform: Influitive

Most Innovative Customer Experience Management Platform: Influitive

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Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

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This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

Most Innovative Mobile Marketing Platform: Swirl

Most Innovative Mobile Marketing Platform: Swirl

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Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.

Most Innovative Social Media Platform: Sprout Social

Most Innovative Social Media Platform: Sprout Social

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One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.

Most Innovative Marketing Tech to Watch: Forensiq

Most Innovative Marketing Tech to Watch: Forensiq

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Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.

Mobile Marketing Innovation: Samsung

Mobile Marketing Innovation: Samsung

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Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Analytics Innovation: Golfsmith

Analytics Innovation: Golfsmith

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The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.

Content Marketing Innovation: Stein IAS

Content Marketing Innovation: Stein IAS

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Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.

Email Marketing Innovation: Delta Air Lines

Email Marketing Innovation: Delta Air Lines

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Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.

Omnichannel Marketing Innovation: American Eagle Outfitters

Omnichannel Marketing Innovation: American Eagle Outfitters

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Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.

Social Marketing Innovation: Volvo

Social Marketing Innovation: Volvo

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Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

One Plus One Forever

One Plus One Forever

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One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

It's All About the Strategy

It's All About the Strategy

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The overarching theme of day one at our Marketing&Tech Innovation Summit? Strategy first.

2016 Marketing&Tech Innovation Awards Finalists Announced

2016 Marketing&Tech Innovation Awards Finalists Announced

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We reveal the most innovative strategies, platforms, and people in marketing today,

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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