MTPS

Innovation in Motion [Video]

Innovation in Motion [Video]

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Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.

Context Is the New Black [Video]

Context Is the New Black [Video]

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The data is there. It's time to put it to use.

Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

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Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

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Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

How to Use Data to Innovate Marketing [Video]

How to Use Data to Innovate Marketing [Video]

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Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

CMOs Can't Go It Alone

CMOs Can't Go It Alone

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Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

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The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

7 Lessons From Email Marketing Innovators

7 Lessons From Email Marketing Innovators

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Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Demystifying Marketing Tech

Demystifying Marketing Tech

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Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.

Three Things to Think About Before Buying a DMP

Three Things to Think About Before Buying a DMP

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Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

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Are you late to the digital party?

The Context Conundrum

The Context Conundrum

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Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?

Video Marketing Is More Than Pretty Pictures

Video Marketing Is More Than Pretty Pictures

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A chief video marketer shares how to build a robust—and effective—video marketing strategy.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

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We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

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Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

Consumers Are the Center of the Technology Storm

Consumers Are the Center of the Technology Storm

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Mayur Gupta dishes on why customers are the key to marketing and tech innovation.

It's All About the Innovation

It's All About the Innovation

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When marketing and tech join forces, brands become unstoppable.

MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.

MTPS 2014 Video: Who Owns Customer Data?

MTPS 2014 Video: Who Owns Customer Data?

As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?

MTPS 2014 Video: J.Hilburn Re-creates the In-Person Experience Online

MTPS 2014 Video: J.Hilburn Re-creates the In-Person Experience Online

There's nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Just ask J.Hilburn.

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.

MTPS 2014 Video: Data—Go Big or Go Home

MTPS 2014 Video: Data—Go Big or Go Home

Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.

MTPS 2014 Video: Embracing Digital Transformation

MTPS 2014 Video: Embracing Digital Transformation

Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.

MTPS 2014 Video: Hackonomy—Marketing at Speed

MTPS 2014 Video: Hackonomy—Marketing at Speed

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.

MTPS 2014 Video: Transforming a Marketing Vision into Reality

MTPS 2014 Video: Transforming a Marketing Vision into Reality

The American Red Cross reveals how it implemented its bold marketing vision through a collaborative relationship with the technology department.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

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When it comes to CIO/CMO collaboration, the question is not "if," but "how."

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