For more information as it becomes available check out dmnews.com/MTPS.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.
Marketing and IT learn that they can't live without each other.
Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.
I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.
How the high-tech leader got its marketing and tech teams to rally around a common goal
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Marketing and IT come together to fight for customer-centric initiatives.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
A lack of digital education is keeping marketers up at night.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to email@example.com by October 4.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.