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Marketing Meets Tech

Digital Marketing MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

Marketing Strategy eBook: Why Marketing-Tech Collaboration? Because You Have To.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.

Marketing Strategy Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

When it comes to CIO/CMO collaboration, the question is not "if," but "how."

Direct Line Blog In Short: 2014 Marketing&Tech Partnership Summit

In Short: 2014 Marketing&Tech Partnership Summit

The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.

Data/Analytics The Future Is in Present Tense Marketing

The Future Is in Present Tense Marketing

Lifecycle campaigns need to be placed in the context of a customer's daily activities.

Privacy Who Really "Owns" Customer Data?

Who Really "Owns" Customer Data?

With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.

Data/Analytics For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

The organization implemented a new marketing solution to target customers with more relevant offers.

Customer Experience J.Hilburn's Customer Experience Is Made to Order

J.Hilburn's Customer Experience Is Made to Order

Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.

Data/Analytics Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Direct Line Blog Marketing Conversation Starters

Marketing Conversation Starters

20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

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