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Marketing Meets Tech

2016 Marketing&Tech Innovation Awards Finalists Annouced

Marketing Automation

2016 Marketing&Tech Innovation Awards Finalists Annouced

We reveal the most innovative strategies, platforms, and people in marketing today,

Innovation in Motion [Video]

Marketing Strategy

Innovation in Motion [Video]

Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.

Context Is the New Black [Video]

Data/Analytics

Context Is the New Black [Video]

The data is there. It's time to put it to use.

Stoking the Fire of Marketing Innovation

Marketing Strategy

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

Why Customer Engagement Is Important, and How to Track It [Video]

Data/Analytics

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

How to Use Data to Innovate Marketing [Video]

Data/Analytics

How to Use Data to Innovate Marketing [Video]

Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

CMOs Can't Go It Alone

Direct Line Blog

CMOs Can't Go It Alone

Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

7 Lessons From Email Marketing Innovators

Email Marketing

7 Lessons From Email Marketing Innovators

Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Demystifying Marketing Tech

Marketing Strategy

Demystifying Marketing Tech

Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.

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