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Marketing Meets Tech

Marketing Strategy Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

Data/Analytics Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

Data/Analytics How to Use Data to Innovate Marketing [Video]

How to Use Data to Innovate Marketing [Video]

Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

Direct Line Blog CMOs Can't Go It Alone

CMOs Can't Go It Alone

Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

Marketing Automation Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

The two finalists of the Marketing Automation Innovation award share their two different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

Email Marketing 7 Lessons From Email Marketing Innovators

7 Lessons From Email Marketing Innovators

Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Marketing Strategy Demystifying Marketing Tech

Demystifying Marketing Tech

Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.

Infographics Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

Are you late to the digital party?

Marketing Strategy The Context Conundrum

The Context Conundrum

Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?

Marketing Strategy Video Marketing Is More Than Pretty Pictures

Video Marketing Is More Than Pretty Pictures

A chief video marketer shares how to build a robust—and effective—video marketing strategy.

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