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The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
The organization implemented a new marketing solution to target customers with more relevant offers.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.