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Marketing Meets Tech

Marketing Strategy Innovation in Motion [Video]

Innovation in Motion [Video]

Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.

Data/Analytics Context Is the New Black [Video]

Context Is the New Black [Video]

The data is there. It's time to put it to use.

Marketing Strategy Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

Data/Analytics Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

Data/Analytics How to Use Data to Innovate Marketing [Video]

How to Use Data to Innovate Marketing [Video]

Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

Direct Line Blog CMOs Can't Go It Alone

CMOs Can't Go It Alone

Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

Marketing Automation Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

Email Marketing 7 Lessons From Email Marketing Innovators

7 Lessons From Email Marketing Innovators

Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Marketing Strategy Demystifying Marketing Tech

Demystifying Marketing Tech

Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.

Data/Analytics Three Things to Think About Before Buying a DMP

Three Things to Think About Before Buying a DMP

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

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