Digital Marketing MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

Marketing Strategy eBook: Why Marketing-Tech Collaboration? Because You Have To.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.

Marketing Strategy Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

When it comes to CIO/CMO collaboration, the question is not "if," but "how."

Direct Line Blog In Short: 2014 Marketing&Tech Partnership Summit

In Short: 2014 Marketing&Tech Partnership Summit

The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.

Database Marketing The Future Is in Present Tense Marketing

The Future Is in Present Tense Marketing

Lifecycle campaigns need to be placed in the context of a customer's daily activities.

Privacy Who Really "Owns" Customer Data?

Who Really "Owns" Customer Data?

With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.

Database Marketing For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

The organization implemented a new marketing solution to target customers with more relevant offers.

Customer Experience J.Hilburn's Customer Experience Is Made to Order

J.Hilburn's Customer Experience Is Made to Order

Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.

Database Marketing Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Direct Line Blog Marketing Conversation Starters

Marketing Conversation Starters

20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

Database Marketing Data: Go Big or Go Home

Data: Go Big or Go Home

The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

News Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Digital Marketing Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

News Don't Fight Hackers, Join Them

Don't Fight Hackers, Join Them

If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.

Direct Line Blog Create or Analyze?

Create or Analyze?

5 ways marketers can partner with technologists to excel at both

Direct Line Blog What Does 2014 Have in Store for Marketers?

What Does 2014 Have in Store for Marketers?

Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.

Marketing Strategy Outlook 2014: Marketing Spending to Rise

Outlook 2014: Marketing Spending to Rise

Winterberry Group predicts slow growth in spending across marketing channels.

Multichannel Marketing The Ever-Expanding Marketing-Tech Landscape

The Ever-Expanding Marketing-Tech Landscape

Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

Direct Line Blog Feel the Marketing-Tech Love

Feel the Marketing-Tech Love

The question isn't whether marketers should collaborate with their tech brethren, it's how.

Marketing Strategy Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Customer Experience Video: J. Hilburn's Customer Experience Pops

Video: J. Hilburn's Customer Experience Pops

Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Infographics Infographic: CMOs and CIOs: A Match Made in Heaven

Infographic: CMOs and CIOs: A Match Made in Heaven

Marketing and IT learn that they can't live without each other.

Marketing Strategy Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

Direct Line Blog 3 Ways Marketing and IT Mesh

3 Ways Marketing and IT Mesh

Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.

Opinions Embrace the Change

Embrace the Change

I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.

E-commerce Lenovo Unifies Its Global Online Presence

Lenovo Unifies Its Global Online Presence

How the high-tech leader got its marketing and tech teams to rally around a common goal

Marketing Automation Technology Is Changing the Way We Market—and Spend

Technology Is Changing the Way We Market—and Spend

As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan

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