When it comes to CIO/CMO collaboration, the question is not "if," but "how."
The emerging role of chief marketing technologist makes an impact on business.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
The organization implemented a new marketing solution to target customers with more relevant offers.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.
5 ways marketers can partner with technologists to excel at both
Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.
Winterberry Group predicts slow growth in spending across marketing channels.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
The question isn't whether marketers should collaborate with their tech brethren, it's how.
Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?
The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
A lack of digital education is keeping marketers up at night.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to email@example.com by October 4.
Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.
Marketing and IT learn that they can't live without each other.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.
I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.
How the high-tech leader got its marketing and tech teams to rally around a common goal
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Marketing and IT come together to fight for customer-centric initiatives.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board.
The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.
Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.
The SolutionSet MediaWhiz Partnership has promoted Ed Kats to president of its MediaWhiz division, effective August 29. Kats will report directly to Zain Raj, president and CEO of the Partnership.
Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30.
Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both will begin work at the UK-based company September 5. Davies will replace David Eldridge, who resigned in April when the company warned investors that revenue would fall 10% below market expectations for the fiscal year ending March 31.
McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.
McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services.
GSI Commerce has named Tobias Hartmann CEO of its global operations organization, the company said June 1. Hartmann will manage GSI's customer service and direct response businesses, as well as its freight services, and will oversee more than 3,400 employees.
GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.
Two marketing services companies launch products geared toward improving interactions between brands and customers.
Experian said May 18 that full-year fiscal 2011 revenue for its marketing services business increased 14% to $791 million, compared with fiscal 2010. US marketing services revenue grew 11% year-over-year to $367 million. Overall Experian fiscal 2011 revenue increased 8% organically to $4.2 billion, compared with fiscal 2010.
Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.
Law firm Izard Nobel filed a class action lawsuit on behalf of Acxiom Corp. common stock holders this week, claiming Acxiom officers and directors violated federal securities laws by failing to disclose facts about the company's struggling financial performance.
Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, Clare Hart, the company's CEO, told Direct Marketing News. As a result, well known direct marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.
Hewlett-Packard Development Co. (HP) named Martin Homlish EVP and CMO on April 19. He will begin work at the Palo Alto, Calif.-based company on June 1, reporting directly to CEO Leo Apotheker. He will join HP after more than 10 years at German software company SAP, where he and Apotheker previously served as CMO and CEO, respectively.
Alterian CEO David Eldridge resigned April 4 as the company warned investors that revenue will fall 10% below market expectations for the year ending March 31. Iain Johnston, who has served as non-executive director since 1997, will become deputy chairman and run the firm's day-to-day operations.
The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.
IBM launched a consulting practice on March 14 to help clients automate marketing, selling and fulfillment and create global brand presences. The Armonk, NY-based company created the "Smarter Commerce" initiative to help companies adapt across their entire enterprise to customer demands in a digital marketplace, said Craig Hayman, GM of the industry solutions group at IBM.
Acxiom, a marketing services and technology provider, reported a 5.4% year-over-year revenue increase to $299.1 million in its fiscal third quarter of 2011, which ended December 31, 2010. Acxiom said January 26 that it earned $861.2 million in revenue in the first nine months of its 2011 fiscal year, a 6.2% increase compared with the previous year.
As director of demand generation at Bronto, it's Sally Lowery's job to show her bosses a tangible return on ad spend at the end of every quarter. After all, Bronto, an e-mail marketing services provider, knows a thing or two about marketing software.
E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal.
Consolidation among leading software companies has created a real crisis in innovation.
AT&T hired Maria Mandel as VP of media and marketing innovation in its advanced ad solutions group, effective June 17.
As Internet retailers continue to look for ways to enhance the online shopping experience, a small number are adopting tools that enable two or more consumers in different locations to view the same products on an e-commerce site while trading comments back and forth. Initial feedback indicates these social shopping tools may have broader applications than simply mimicking the in-store shopping experience and wider appeal than among cutting-edge youth looking for a new experience.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.