Why Having Fresh Data is Better than Driving Daily Action

Data/Analytics

Why Having Fresh Data is Better than Driving Daily Action

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Taking Action on Your Customer Data

Data/Analytics

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

The 2016 Marketing&Tech Innovation Summit & Awards

Marketing Automation

The 2016 Marketing&Tech Innovation Summit & Awards

Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you

What Wins in Marketing Today

Marketing Automation

What Wins in Marketing Today

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Is Hyperpersonalization Creepy or Crucial?

Data/Analytics

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

4 Recommendations for Upping Your Marketing Game

Events

4 Recommendations for Upping Your Marketing Game

Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Cultural Nuances Make Content Personal

Agency

Cultural Nuances Make Content Personal

Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

On Martech: Forget the Quest for the Best and Buy the Really Good

Digital Marketing

On Martech: Forget the Quest for the Best and Buy the Really Good

It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

5 Sports Marketer Success Secrets

Marketing Strategy

5 Sports Marketer Success Secrets

A panel of sports marketers took the stage at DMN's 2016 Marketing&Tech Innovation Summit and shared their best practices for driving engagement, loyalty, and sales.

Today, All Politics Is Digital

Digital Marketing

Today, All Politics Is Digital

Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

"Never Stop Learning"

Marketing Automation

"Never Stop Learning"

Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.

Social Marketing Innovation: Volvo

Marketing Strategy

Social Marketing Innovation: Volvo

Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

Omnichannel Marketing Innovation: American Eagle Outfitters

Marketing Strategy

Omnichannel Marketing Innovation: American Eagle Outfitters

Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.

Email Marketing Innovation: Delta Air Lines

Marketing Strategy

Email Marketing Innovation: Delta Air Lines

Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.

Content Marketing Innovation: Stein IAS

Marketing Strategy

Content Marketing Innovation: Stein IAS

Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.

Analytics Innovation: Golfsmith

Marketing Strategy

Analytics Innovation: Golfsmith

The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.

Mobile Marketing Innovation: Samsung

Marketing Strategy

Mobile Marketing Innovation: Samsung

Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Most Innovative Marketing Tech to Watch: Forensiq

Marketing Strategy

Most Innovative Marketing Tech to Watch: Forensiq

Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.

Most Innovative Social Media Platform: Sprout Social

Marketing Strategy

Most Innovative Social Media Platform: Sprout Social

One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.

Most Innovative Mobile Marketing Platform: Swirl

Marketing Strategy

Most Innovative Mobile Marketing Platform: Swirl

Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

Marketing Strategy

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

Most Innovative Customer Experience Management Platform: Influitive

Marketing Strategy

Most Innovative Customer Experience Management Platform: Influitive

Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.

Social Strategist: Michael Gabriel, Marketing Manager, Envision Creative Group

Marketing Strategy

Social Strategist: Michael Gabriel, Marketing Manager, Envision Creative Group

Programmatic Prognosticator: Victor Wong, CEO, PaperG

Marketing Strategy

Programmatic Prognosticator: Victor Wong, CEO, PaperG

Marketing Technologist: Emad Georgy, Chief Technology Officer, Experian Marketing Services

Marketing Strategy

Marketing Technologist: Emad Georgy, Chief Technology Officer, Experian Marketing Services

Data Scientist: Christopher Penn, Marketing Analyst, SHIFT Communications

Marketing Strategy

Data Scientist: Christopher Penn, Marketing Analyst, SHIFT Communications

Content Marketing Scribe: Steve Sachs, CEO, OneSpot

Marketing Strategy

Content Marketing Scribe: Steve Sachs, CEO, OneSpot

One Plus One Forever

Digital Marketing

One Plus One Forever

One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

It's All About the Strategy

Marketing Automation

It's All About the Strategy

The overarching theme of day one at our Marketing&Tech Innovation Summit? Strategy first.

2016 Marketing&Tech Innovation Awards Finalists Announced

Marketing Automation

2016 Marketing&Tech Innovation Awards Finalists Announced

We reveal the most innovative strategies, platforms, and people in marketing today,

Innovation in Motion [Video]

Marketing Strategy

Innovation in Motion [Video]

Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.

Context Is the New Black [Video]

Data/Analytics

Context Is the New Black [Video]

The data is there. It's time to put it to use.

Stoking the Fire of Marketing Innovation

Marketing Strategy

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

Why Customer Engagement Is Important, and How to Track It [Video]

Data/Analytics

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

How to Use Data to Innovate Marketing [Video]

Data/Analytics

How to Use Data to Innovate Marketing [Video]

Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

CMOs Can't Go It Alone

DMNotes

CMOs Can't Go It Alone

Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

Marketing Automation

Cetera Financial Group and Lenovo Generate Relevancy Through Marketing Automation

The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.

7 Lessons From Email Marketing Innovators

Email Marketing

7 Lessons From Email Marketing Innovators

Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Demystifying Marketing Tech

Marketing Strategy

Demystifying Marketing Tech

Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.

Three Things to Think About Before Buying a DMP

Data/Analytics

Three Things to Think About Before Buying a DMP

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

Digital Is a Marketer's Wonderland [Infographic]

Infographics

Digital Is a Marketer's Wonderland [Infographic]

Are you late to the digital party?

The Context Conundrum

Marketing Strategy

The Context Conundrum

Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?

Video Marketing Is More Than Pretty Pictures

Marketing Strategy

Video Marketing Is More Than Pretty Pictures

A chief video marketer shares how to build a robust—and effective—video marketing strategy.

When Marketing Plus Technology Equals Innovation

Marketing Strategy

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.

Connect With Your Audience Through Content Marketing

Content Marketing

Connect With Your Audience Through Content Marketing

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

Consumers Are the Center of the Technology Storm

Marketing Strategy

Consumers Are the Center of the Technology Storm

Mayur Gupta dishes on why customers are the key to marketing and tech innovation.

It's All About the Innovation

DMNotes

It's All About the Innovation

When marketing and tech join forces, brands become unstoppable.

MTPS 2014: Video Edition

Digital Marketing

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketing Strategy

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.

Infographic: CIO/CMOjo

Marketing Strategy

Infographic: CIO/CMOjo

When it comes to CIO/CMO collaboration, the question is not "if," but "how."

In Short: 2014 Marketing&Tech Partnership Summit

DMNotes

In Short: 2014 Marketing&Tech Partnership Summit

The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.

The Future Is in Present Tense Marketing

Data/Analytics

The Future Is in Present Tense Marketing

Lifecycle campaigns need to be placed in the context of a customer's daily activities.

Who Really "Owns" Customer Data?

Privacy

Who Really "Owns" Customer Data?

With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.

For AOL Paid Services, Optimization Is the Name of the Game

Data/Analytics

For AOL Paid Services, Optimization Is the Name of the Game

The organization implemented a new marketing solution to target customers with more relevant offers.

J.Hilburn's Customer Experience Is Made to Order

Customer Experience

J.Hilburn's Customer Experience Is Made to Order

Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.

Turner Sports Uses Big Data to "Future Proof" its Media

Data/Analytics

Turner Sports Uses Big Data to "Future Proof" its Media

The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Marketing Conversation Starters

DMNotes

Marketing Conversation Starters

20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond

Data: Go Big or Go Home

Data/Analytics

Data: Go Big or Go Home

The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

Collaboration May Be Key to Improving Customer Acquisition

News

Collaboration May Be Key to Improving Customer Acquisition

Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Digital Isn't an Oddity, It's a Necessity

Digital Marketing

Digital Isn't an Oddity, It's a Necessity

Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Don't Fight Hackers, Join Them

News

Don't Fight Hackers, Join Them

If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.

Create or Analyze?

DMNotes

Create or Analyze?

5 ways marketers can partner with technologists to excel at both

What Does 2014 Have in Store for Marketers?

DMNotes

What Does 2014 Have in Store for Marketers?

Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.

Outlook 2014: Marketing Spending to Rise

Marketing Strategy

Outlook 2014: Marketing Spending to Rise

Winterberry Group predicts slow growth in spending across marketing channels.

The Ever-Expanding Marketing-Tech Landscape

Multichannel Marketing

The Ever-Expanding Marketing-Tech Landscape

Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

Feel the Marketing-Tech Love

DMNotes

Feel the Marketing-Tech Love

The question isn't whether marketers should collaborate with their tech brethren, it's how.

Live from DMA2013: Winterberry Group's 2014 Forecast

Marketing Strategy

Live from DMA2013: Winterberry Group's 2014 Forecast

What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Video: J. Hilburn's Customer Experience Pops

Customer Experience

Video: J. Hilburn's Customer Experience Pops

Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Infographic: CMOs and CIOs: A Match Made in Heaven

Infographics

Infographic: CMOs and CIOs: A Match Made in Heaven

Marketing and IT learn that they can't live without each other.

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketing Strategy

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

3 Ways Marketing and IT Mesh

DMNotes

3 Ways Marketing and IT Mesh

Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.

Embrace the Change

TIHWDI

Embrace the Change

I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.

Lenovo Unifies Its Global Online Presence

E-commerce

Lenovo Unifies Its Global Online Presence

How the high-tech leader got its marketing and tech teams to rally around a common goal

Technology Is Changing the Way We Market—and Spend

Marketing Automation

Technology Is Changing the Way We Market—and Spend

As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan

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