Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.
One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.
This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.
Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.