Video highlights and interviews from the Direct Marketing News 2015 Marketing&Tech Innovation Summit.
The data is there. It's time to put it to use.
Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.
Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.
Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.
Are you late to the digital party?
Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?
A chief video marketer shares how to build a robust—and effective—video marketing strategy.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
When marketing and tech join forces, brands become unstoppable.
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
The organization implemented a new marketing solution to target customers with more relevant offers.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.
5 ways marketers can partner with technologists to excel at both
Winterberry Group's Bruce Biegel reveals 10 trends to watch in 2014.
Winterberry Group predicts slow growth in spending across marketing channels.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
The question isn't whether marketers should collaborate with their tech brethren, it's how.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
Marketing and IT learn that they can't live without each other.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.
I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.
How the high-tech leader got its marketing and tech teams to rally around a common goal
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...