MSPCA Chooses QuickAddress for Database Accuracy

The Massachusetts Society for the Prevention of Cruelty to Animals has implemented QAS' QuickAddress software to speed the gift-giving process by expediting the accurate entry of donor information, QAS said yesterday.


QuickAddress software allows companies to enter address records into any underlying application with both domestic and international data secured from national postal authorities, including the U.S. Postal Service.


In addition to making the donor entry process faster, QuickAddress also helps with accuracy by verifying address data, according to the MSPCA.


"We want to acquire new donors as quickly as possible. QuickAddress fills in mailing information quickly, which speeds the process," Jan Palermo, development operations manager at the MSPCA, Boston, said in a statement.


QAS, the developer of QuickAddress software, has a U.S. office in Boston but is headquartered in London.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.