MSNBC.com, Pulse360 team up in ad network deal

Share this article:

MSNBC.com has launched online advertising networks for TodayShow.com and Politics.MSNBC.com through a partnership with Pulse 360 Inc. for its Publisher's Vertical Network (PVN).

The deal addresses the challenges that publishers face in today's market, as they try to find ways to expand beyond their organic growth to keep up with increased competition for marketing dollars. More inventory to sell means a greater share of the advertising spend.

"MSNBC.com is taking a more aggressive stance and leveraging Pulse 360's PVN service to take back control and gain immediate access to more inventory to sell to advertisers," said Mark Josephson, president of Seevast, Pulse 360's parent company.

MSNBC.com's Today Show and politics sections receive the steadiest stream of traffic and overall interest in advertising from a variety of top brands. They were quickly selling out of inventory on these specific pages and wanted to provide advertisers with an opportunity to still be associated with the MSNBC.com brand and its content.

As a result of the partnership, MSNBC.com gains immediate access to more inventory to sell to advertisers.

"MSNBC.com has the relationships and resources to better sell advertising and syndicate content in the same verticals it has built its business on," Josephson added. "For example, the sites that join the MSNBC.com politics network will benefit from MSNBC.com's relationships with advertisers, and also be able to enhance their site with the MSNBC's content."

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?