MSN Signs ESPN.com as Sole Sports News Provider

Share this article:
MSN yesterday made ESPN.com the Internet service provider's only sports news source.


"Sports by ESPN.com" is now one of 12 news channels appearing in the left-hand column at www.msn.com. Clicking through brings viewers to ESPN.com's new home page, which now includes the MSN brand appearing at the top, along with a link that can take a viewer to the MSN home page and its e-mail services.


In addition, ESPN.com news will eventually be rolled into MSN's mobile content offering as well.


Terms of the deal between MSN, part of Microsoft Corp., Redmond, WA, and ESPN.com, Seattle, were not disclosed.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.