MSN Shopping Adds Comparison Shopping

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MSN Shopping, Microsoft's shopping Web site, unveiled a comprehensive makeover last week with new comparison-shopping tools, a larger product selection, new search tools and gift guides.


The MSN Shopping site, shopping.msn.com, has collaborated with online shopping sites including PriceGrabber.com and Shopping.com to offer 10s of millions of items from thousands of retailers. Products come from a range of well-known brands and recognized merchants such as Target and FTD to independent retailers with unique gift items.


Among the new services is the Free Shipping Center, which highlights merchants that will ship orders for free. Beginning Dec. 13, the site will offer Procrastination Central, which will have hundreds of last-minute gift ideas that retailers can ship by Christmas.


"We've built new, powerful tools to make it quick, easy and fun for shoppers to find what they are looking for from one of the largest selections available online," MSN Shopping general manager Jim Barr said in a statement.


The site features actress Shirley Jones as the "Mother of All Shopping," providing shopping ideas and advice.


MSN Shopping also is collaborating with retailers to provide an exclusive savings program that will offer up to 85 percent off the cost of certain items.


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