MSN Debuts Local Search Beta

Share this article:
In its latest bid to catch up with other search engines, MSN released a beta version of a Local Search service yesterday that lets users get local results from business, residential or local Web sites, along with maps and aerial images.


When consumers search for local information, they will get results from city- and region-specific white pages and yellow pages directory information. For example, a local search on "auto mechanics" could bring up listings of nearby mechanics, repair shops and towing companies.


Each local search result is shown as a numbered pin on a corresponding map provided through Microsoft's MapPoint service, and digital aerial images are supplied by TerraServer-USA when available for a given search result.


Microsoft's offering gets it on par in the search wars: Google launched local search in March 2004 and combined it with maps earlier this year. Yahoo and Ask Jeeves both have offered local search since last summer.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.