MSN Debuts Local Search Beta

Share this article:
In its latest bid to catch up with other search engines, MSN released a beta version of a Local Search service yesterday that lets users get local results from business, residential or local Web sites, along with maps and aerial images.


When consumers search for local information, they will get results from city- and region-specific white pages and yellow pages directory information. For example, a local search on "auto mechanics" could bring up listings of nearby mechanics, repair shops and towing companies.


Each local search result is shown as a numbered pin on a corresponding map provided through Microsoft's MapPoint service, and digital aerial images are supplied by TerraServer-USA when available for a given search result.


Microsoft's offering gets it on par in the search wars: Google launched local search in March 2004 and combined it with maps earlier this year. Yahoo and Ask Jeeves both have offered local search since last summer.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.