MSN Carpoint Signs Deal With Lagardere Auto Sites

Share this article:
Microsoft Corp.'s MSN Carpoint online car-buying and ownership service and Lagardere Active North America's auto Web sites have partnered in a content and services deal.


Under the deal, MSN Carpoint will run articles on cars and motorcycles, trends and automotive events, pulling such content from New York-based Lagardere's CarandDriver.com, RoadandTrack.com and CycleWorld.com sites. These sites are the online editions of magazines owned by Lagardere sibling Hachette Filipacchi Magazines.


In return, MSN Carpoint's "My Car" service will be made available to the three Lagardere sites. "My Car" offers MSN Carpoint users the ability to get live traffic reports, local gas prices, special offers from partners and driving directions.


"My Car" uses Microsoft's .NET alerts technology to offer its services through its instant messenger service on MSN, the Internet and on cell phones and pagers. Nearly 2 million MSN Carpoint users have registered for "My Car" alerts. An estimated 7 million users visit MSN Carpoint each month.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.