MSN Carpoint Partners With AutoNation, Isuzu

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Online automotive service provider MSN Carpoint formed separate, Internet-based partnerships with AutoNation Inc. and American Isuzu Motors Inc. on Friday.


The three-year agreement with retailer AutoNation, Fort Lauderdale, FL, calls for AutoNation to become the primary distributor for MSN Carpoint's customer sales leads. Initial distribution is set to begin in March, with full distribution scheduled for June, the companies said in a statement.


"Bringing together AutoNation's expansive retail network and fulfillment services with our vast consumer reach and technology leadership means better responsiveness, more satisfied consumers and more sales to dealers," said Jeff Dossett, CEO of MSN Carpoint, Redmond, WA.


MSN Carpoint, which is majority owned by Microsoft, also partnered with American Isuzu Motors. MSN Carpoint will license DealerPoint, a customer relationship management program, to Isuzu's network of car dealers.


MSN Carpoint will provide Isuzu with a "private-label" version of DealerPoint called Isuzu Dealer Link.


DealerPoint is touted as software that could help dealers, through Web-based services and technology, to better respond to car buyers and track and manage online and offline sales leads. The software features lead distribution, prospect management, e-mail templates and real-time reporting on sales performance.

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