MSN Becomes Exclusive Sponsor of Cyber Lions 2004

Share this article:
Microsoft Corp.'s MSN unit agreed to become the exclusive sponsor of the 51st International Advertising Festival's Cyber Lions Awards 2004.


The sponsorship is billed as one of the most significant in the festival's history. Around 8,000 ad industry executives from 40 countries are expected to congregate at Cannes, France, to witness the Cannes Lions awards, slated for June 20-24


The Cyber Lions category honors creative excellence and the use of the Internet as part of the media mix. That ceremony takes place June 23.


As part of the deal, the MSN cyber lounge is back for the third straight year. Located in the central hub of the Palais des Festivals, the lounge will let visitors check e-mail and surf the Internet through wireless terminals.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.