MSN Aims to Ignite Holiday Sales

MSN begins its holiday shopping season this week with the "12 Days of Exclusive Deals," the company said yesterday.


"12 Days of Exclusive Deals" brings online shoppers a new offer from brand-name retailers each weekday through Nov. 19. Examples include 70 percent off premium name-brand watches, $200 off a desktop computer and up to 40 percent off name-brand women's apparel. Each offer is available for just one day through MSN Shopping.


MSN said it now offers more than 4 million products and is adding features including gift guides, comparison tools, gift concierge, procrastination central and a return center.


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