MSN Aims to Ignite Holiday Sales

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MSN begins its holiday shopping season this week with the "12 Days of Exclusive Deals," the company said yesterday.


"12 Days of Exclusive Deals" brings online shoppers a new offer from brand-name retailers each weekday through Nov. 19. Examples include 70 percent off premium name-brand watches, $200 off a desktop computer and up to 40 percent off name-brand women's apparel. Each offer is available for just one day through MSN Shopping.


MSN said it now offers more than 4 million products and is adding features including gift guides, comparison tools, gift concierge, procrastination central and a return center.


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