MSGI Reported to be Exploring Coolidge Buy

Share this article:
Marketing Service Group Inc., a multifaceted direct marketing company, has an agreement in principle to acquire The Coolidge Co., a list marketing and brokerage firm, according to sources close to the deal who asked not to be identified. Both companies are based in New York.


Although a definitive agreement has not yet been reached, the participants are optimistic about the prospects for the deal, the sources said. MSGI reportedly would keep Coolidge, which has a sizable client list, separate from Steven-Knox, its other major list management and brokerage concern.


Sources at Coolidge declined to comment, and officials at MSGI could not be reached this week at press time. MSGI, a publicly held company that has been on an acquisition binge, also is in the process of acquiring direct marketing concern Grizzard Communications Group, Atlanta.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.