MSGI Reported to be Exploring Coolidge Buy

Share this article:
Marketing Service Group Inc., a multifaceted direct marketing company, has an agreement in principle to acquire The Coolidge Co., a list marketing and brokerage firm, according to sources close to the deal who asked not to be identified. Both companies are based in New York.


Although a definitive agreement has not yet been reached, the participants are optimistic about the prospects for the deal, the sources said. MSGI reportedly would keep Coolidge, which has a sizable client list, separate from Steven-Knox, its other major list management and brokerage concern.


Sources at Coolidge declined to comment, and officials at MSGI could not be reached this week at press time. MSGI, a publicly held company that has been on an acquisition binge, also is in the process of acquiring direct marketing concern Grizzard Communications Group, Atlanta.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US