MSGi Announces Radio Unica Survey ListMSGi Direct, New York, announced a new file of more than 113,000 Radio Unica Spanish-speaking survey respondents.
Radio Unica, a Spanish-language radio network, conducts surveys via telephone. All respondents speak Spanish.
Selections on the file include gender, geography and telephone number.
MSGi recommends the file for Spanish-language books, telemarketing, general merchandise, apparel, gifts, music, insurance, travel, credit cards and other offers.