MSA Picks Up Optima Direct Contract

Share this article:
Contact center provider MSA Solutions has won a contract to provide customer acquisition for credit-card marketing campaigns operated by Optima Direct, MSA Solutions said yesterday.


MSA Solutions will be involved in multiple programs to acquire new customers for Optima Direct. Financial details of the agreement were not disclosed.


Founded in 1975, MSA Solutions, Tempe, AZ, is a full-service CRM provider specializing in the banking, telecommunications, retail and financial services industries. The company operates a multichannel contact center at its Tempe headquarters, where it performs telephone marketing and upselling for North American clients.


Optima Direct, Vienna, VA, is an integrated direct marketing agency. The company operates 200 call centers in the United States and Canada. Optima Direct is the teleservices arm of Rapp Collins, New York.


Optima Direct serves clients in financial services, insurance, retail, utilities, travel, consumer goods, pharmaceutical, membership services, publishing and fundraising. The company also does work on political campaigns.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.