December 11, 1998
M/S Database Marketing, IBM's SurfAid
Database and Internet marketing company, M/S Database Marketing, Los Angeles, announced recently that it will be offering IBM's SurfAid Analytics Web site analysis service. The service provides site utilization reports, such as geographic, traffic and statistics, customized decision support query capability and data mining clustering analysis.
According to M/S Database Marketing, the service will provide its clients with Web site analysis capabilities beyond what can be determined from traditional log reports. It said it will apply its core competency of mining data to identify strategic marketing opportunities and apply it to Web sites.