M/S Database Marketing, IBM's SurfAid

Share this article:
Database and Internet marketing company, M/S Database Marketing, Los Angeles, announced recently that it will be offering IBM's SurfAid Analytics Web site analysis service. The service provides site utilization reports, such as geographic, traffic and statistics, customized decision support query capability and data mining clustering analysis.


According to M/S Database Marketing, the service will provide its clients with Web site analysis capabilities beyond what can be determined from traditional log reports. It said it will apply its core competency of mining data to identify strategic marketing opportunities and apply it to Web sites.


Call 310/208-2024.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.