M/S Database Marketing, IBM's SurfAid

Share this article:
Database and Internet marketing company, M/S Database Marketing, Los Angeles, announced recently that it will be offering IBM's SurfAid Analytics Web site analysis service. The service provides site utilization reports, such as geographic, traffic and statistics, customized decision support query capability and data mining clustering analysis.


According to M/S Database Marketing, the service will provide its clients with Web site analysis capabilities beyond what can be determined from traditional log reports. It said it will apply its core competency of mining data to identify strategic marketing opportunities and apply it to Web sites.


Call 310/208-2024.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.