MS Association Hires Creative Direct

Share this article:
The Multiple Sclerosis Association of America picked Creative Direct Response to advise on fundraising marketing.


Creative Direct entered into an 18-month contract to offer consulting for the nonprofit's acquisition and donor renewal direct mail program. The agency worked with the association from 1993 to 1999 and in 2003.


As part of its contract, Creative Direct will offer creative and strategic planning and oversee mail production for the Multiple Sclerosis Association.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.