MRM Worldwide

MRM makes several senior leadership changes

MRM makes several senior leadership changes

By

Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

By

The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Socially educated patients: pharma-friendly social

Socially educated patients: pharma-friendly social

The rise of the socially-educated patient is here.

GM brands track social ROI with Facebook integration

By

Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.