MPA continues push

Share this article:
Magazine Publishers of America launched a new ad campaign today -- aimed at advertisers.

The campaign, which carries the tagline "Under the influence of magazines," is designed to show advertisers just how effective print advertising really is. Photos used in the campaign show consumers surrounded by products that they were compelled to purchase after seeing ads in magazines. Participating brands include MINI Cooper, Adidas and Haagen-Dazs. Independent research numbers supporting the effectiveness of magazine advertising will also run in the ads.

Funnily enough, seven of the ads are running online, while three are running in print. You can see them in advertising trade publications and corresponding Web sites, as well as in complimentary copies of MPA titles.

This campaign is MPA's first with agency Toy New York.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...