Direct Line Blog

MPA continues push

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Magazine Publishers of America launched a new ad campaign today -- aimed at advertisers.

The campaign, which carries the tagline "Under the influence of magazines," is designed to show advertisers just how effective print advertising really is. Photos used in the campaign show consumers surrounded by products that they were compelled to purchase after seeing ads in magazines. Participating brands include MINI Cooper, Adidas and Haagen-Dazs. Independent research numbers supporting the effectiveness of magazine advertising will also run in the ads.

Funnily enough, seven of the ads are running online, while three are running in print. You can see them in advertising trade publications and corresponding Web sites, as well as in complimentary copies of MPA titles.

This campaign is MPA's first with agency Toy New York.
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