MPA announces 155 initiatives at "Magazine 24/7" Digital Conference

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The Magazine Publishers of America unveiled its "Magazines 24/7" Digital Conference today. It announced that 155 magazine digital initiatives have been activated.

These innovations aim to capitalize on community building, video and user-generated content.

Hearst, Meredith Corp. and Time Inc. have announced the creation of in-house production companies dedicated to the creation of video and Web applications for their magazines.

Last year, MPA members introduced online social networks, enabled user-generated content and created new blogs, mobile applications, podcasts and video content for Web sites and cell phones.

MPA members who announced digital initiatives included BusinessWeek, which will offer exclusive online content, a mobile edition for PDAs and cell phones, online business school rankings and multiplatform distribution of rich media and video content.

Martha Stewart Living will have branded online photoproducts, improved search functions, more original content and a social community Web network.

Other announcements came from Conde Nast, who this year will produce an online film festival, user-generated content on Web sites, interactive dating blogs, an online video series, an online radio station, bridal sites with virtual fitting rooms and PDA-enabled editions with mobile sites and text shopping/buying from cell phones.

Dennis Publishing, Forbes, Guns & Ammo, Hachette Filipacchi, Hearst, Meredith, National Geographic Magazine, New York Magazine, Newsweek, Rodale, The Knot, The New Yorker, Time Inc., Time Out New York and TV Guide also announced initiatives to expand digitally in 2007.

A section of Magazine Digital Initiatives has been created on the MPA's Web site at www.magazine.org. It offers complete, detailed lists of new products and platforms for consumer magazines.

The lists will be updated weekly and feature information with links to press releases and articles where available.

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