MP3.com Offers Free Banners to Bands

Share this article:
MP3.com, a company that offers downloadable music files, took another step in building its image as an artist-friendly Web site when it began offering touring bands free banner ads to promote concert dates.


The banners will be available for the next six months and will total $1 million in ad space, according to MP3, San Diego. Bands can go to the site's artist services channel and e-mail MP3 their upcoming tour dates, which will be posted in an ad. However, there is limited ad space available, and it will be given away on a first-come, first-served basis.


Artists also will be able to view how many people are downloading their songs and where those people live. These data are designed to help artists see which cities would be most profitable for their performances.


The banner offer follows several other free and subscription service offers that MP3 has used during the past year to draw musicians to its site.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.