MP3 Launches Targeted E-Mail Service With Elektra Entertainment

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MP3.com, San Diego, has joined forces with Elektra Entertainment, a division of Warner Music Group, to debut MP3.com's singleserving e-mail service. The service is designed to introduce consumers to various new music from major labels via demographically and geographicaly targeted e-mail. The initial application of the singlesrving e-mail service is expected to feature Elektra recording artist VAST.


Singleserving delivers a streaming full-length radio edit of an artist's single, encoded in MP3 format, to consumers. The e-mail also contains a link to the artist or label's web site, a viral forward-to-a-friend link, radio and MTV request links. A "buy" button that can be linked to a label-selected retailer allows the user to purchase music immediately online.

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