Twitter has hired Pam Kramer as its first VP of consumer marketing. The appointment takes effect this week, the social media company said July 26.
Agency president Scott Neslund will lead Moxie Interactive after CEO Joel Lunenfeld leaves the Publicis Groupe-owned digital shop on August 15. Neslund's title will remain president and he will join the North America management committee of parent agency ZenithOptimedia.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.