MovieTickets.com Is Wild About Harry

Share this article:
MovieTickets.com has sold $1 million in advance theater tickets for the much-anticipated debut of the Harry Potter movie Friday.


The company began selling advance tickets to "Harry Potter and the Sorcerer's Stone" on Oct. 31. These tickets caused a substantial increase in MovieTickets.com sales, even considering the record weekend the company had Nov. 2 during the release of the Disney animated feature "Monsters Inc.," said Mitchell Rubenstein, CEO of MovieTickets.com, Hollywood, CA.


The success of the Harry Potter movie ticket sales will benefit MovieTickets.com in the future by expanding its customer base and accelerating ticket sales for all movies, Rubenstein said.


MovieTickets.com was launched in May 2000.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.