MovieTickets.com Is Wild About Harry

Share this article:
MovieTickets.com has sold $1 million in advance theater tickets for the much-anticipated debut of the Harry Potter movie Friday.


The company began selling advance tickets to "Harry Potter and the Sorcerer's Stone" on Oct. 31. These tickets caused a substantial increase in MovieTickets.com sales, even considering the record weekend the company had Nov. 2 during the release of the Disney animated feature "Monsters Inc.," said Mitchell Rubenstein, CEO of MovieTickets.com, Hollywood, CA.


The success of the Harry Potter movie ticket sales will benefit MovieTickets.com in the future by expanding its customer base and accelerating ticket sales for all movies, Rubenstein said.


MovieTickets.com was launched in May 2000.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.