Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.
For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime.
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.
A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.
Marketing to children can be a tricky area — especially when going through online channels. Of course, Anne Globe, CMO of DreamWorks Animation SKG, still has to get the word out when the studio releases a new film.
Netflix features the best online video rental business plan and one of the most innovative websites in the industry.
Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.
If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000.
Netflix loses 800,000 customers and changes its cocky tone.
About a month ago, I wrote about my frustration with Netflix's brazen price increase and the movie rental company's subsequent indifference to fan outrage. In the piece, I explain why a la carte rental companies like Vudu might ultimately win over Netflix consumers. Yesterday I was pleased to read that Miramax has added another industry alternative to Netflix's restrictive and expensive membership plans.
Netflix knows I'm upset but it isn't really worried. The online movie rental company posted a second-quarter revenue increase of 52% to $789 million compared with Q2 2010. The earnings fell short of Wall Street predictions, but the number of global subscribers increased 70% to 25 million, and nearly 75% of those new customers signed up for streaming-only plans, which is exactly what Netflix would like customers to do.
Summit Entertainment, the studio behind the Jake Gyllenhaal film Source Code, launched a visually impressive social media and mobile campaign to promote the film's debut. The studio encouraged consumers to tag a QR code from a promotional poster, play the accompanying game and share their location and actions through Facebook and Twitter.
Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.
Sears launched Alphaline Entertainment, a service allowing consumers to purchase and download films and TV shows, on December 28.
Fandango, the online ticket service provider, launched an iPad app on December 21. The app is designed to deliver movie content that will help consumers make more informed ticket-buying decisions.
Comcast has released Fancast XFinity TV in beta. The online on-demand video platform lets Comcast cable and Internet customers view cable TV shows, full-length movies and independently produced content online.
Given an interest in movies among active social networkers and the viral nature of social networking, film industry marketing executives should be paying attention to this space, according to a new survey from InsightExpress titled "The Social Network Influence on Movie Behavior."
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.