movies

Chrysler Scoops Itself

Chrysler Scoops Itself

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Ron Burgundy steps back into his maroon suit as the new pitchman for Chrysler's Dodge Durango.

Sony Says So Long to CMO, Brings in New Talent

Sony Says So Long to CMO, Brings in New Talent

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That's show business. After a disappointing bummer of a summer at the box office, Sony Pictures has reportedly peremptorily ousted its marketing chief Marc Weinstock.

News Byte: DreamWorks CMO Anne Globe Moves On

News Byte: DreamWorks CMO Anne Globe Moves On

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After 17 years with DreamWorks Animation, Anne Globe is stepping down as CMO of the studio to start her own consulting business.

Interactive Ads to Rule Them All

Interactive Ads to Rule Them All

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Air New Zealand's click rates soar with help from interactive, dynamic online ads.

Can the Man of Steel Beat an Iron-Strong Franchise?

Can the Man of Steel Beat an Iron-Strong Franchise?

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Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?

Graphic Film Festival Promo Engages the Emotions

Graphic Film Festival Promo Engages the Emotions

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Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.

Best Political Marketing Campaign Ever? The Ads That Ousted Pinochet

Best Political Marketing Campaign Ever? The Ads That Ousted Pinochet

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For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime.

DreamWorking a marketing mix

DreamWorking a marketing mix

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DreamWorks Animation's CMO Anne Globe needs to sell a secret history.

'Prometheus' takes views into the future

'Prometheus' takes views into the future

Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.

Online Batman scavenger hunt

Online Batman scavenger hunt

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A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.

Marketing the movies

Marketing the movies

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Marketing to children can be a tricky area — especially when going through online channels. Of course, Anne Globe, CMO of DreamWorks Animation SKG, still has to get the word out when the studio releases a new film.

Netflix.com makes movie-renting and online streaming effortless

Netflix.com makes movie-renting and online streaming effortless

Netflix features the best online video rental business plan and one of the most innovative websites in the industry.

Target targets 'Twi-hards'

Target targets 'Twi-hards'

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Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.

Bill-bored: Documentary lambasts visual pollution

Bill-bored: Documentary lambasts visual pollution

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If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000.

Customer Relationship Mangling: a Netflix case study

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Netflix loses 800,000 customers and changes its cocky tone.

Hey Netflix: Miramax asks me about my feelings

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About a month ago, I wrote about my frustration with Netflix's brazen price increase and the movie rental company's subsequent indifference to fan outrage. In the piece, I explain why a la carte rental companies like Vudu might ultimately win over Netflix consumers. Yesterday I was pleased to read that Miramax has added another industry alternative to Netflix's restrictive and expensive membership plans.

Dear Netflix: I'm divorcing you. You can keep the DVDs.

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Netflix knows I'm upset but it isn't really worried. The online movie rental company posted a second-quarter revenue increase of 52% to $789 million compared with Q2 2010. The earnings fell short of Wall Street predictions, but the number of global subscribers increased 70% to 25 million, and nearly 75% of those new customers signed up for streaming-only plans, which is exactly what Netflix would like customers to do.

Our look at the most — and least — engaging social media

Our look at the most — and least — engaging social media

Summit Entertainment, the studio behind the Jake Gyllenhaal film Source Code, launched a visually impressive social media and mobile campaign to promote the film's debut. The studio encouraged consumers to tag a QR code from a promotional poster, play the accompanying game and share their location and actions through Facebook and Twitter.

Netflix Q4 2010 revenue jumps 34% despite marketing cut

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Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.

Sears, Kmart launch online movie downloading service

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Sears launched Alphaline Entertainment, a service allowing consumers to purchase and download films and TV shows, on December 28.

Fandango launches an iPad app

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Fandango, the online ticket service provider, launched an iPad app on December 21. The app is designed to deliver movie content that will help consumers make more informed ticket-buying decisions.

Comcast launches expanded online video platform

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Comcast has released Fancast XFinity TV in beta. The online on-demand video platform lets Comcast cable and Internet customers view cable TV shows, full-length movies and independently produced content online.

Survey: Social networkers engage with online movie content

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Given an interest in movies among active social networkers and the viral nature of social networking, film industry marketing executives should be paying attention to this space, according to a new survey from InsightExpress titled "The Social Network Influence on Movie Behavior."

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