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Bill-bored: Documentary lambasts visual pollution

November 09, 2011

If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000.
 

Customer Relationship Mangling: a Netflix case study

October 25, 2011

Netflix loses 800,000 customers and changes its cocky tone.
 

Hey Netflix: Miramax asks me about my feelings

August 23, 2011

About a month ago, I wrote about my frustration with Netflix's brazen price increase and the movie rental company's subsequent indifference to fan outrage. In the piece, I explain why a la carte rental companies like Vudu might ultimately win over Netflix consumers. Yesterday I was pleased to read that Miramax has added another industry alternative to Netflix's restrictive and expensive membership plans.
 

Dear Netflix: I'm divorcing you. You can keep the DVDs.

July 26, 2011

Netflix knows I'm upset but it isn't really worried. The online movie rental company posted a second-quarter revenue increase of 52% to $789 million compared with Q2 2010. The earnings fell short of Wall Street predictions, but the number of global subscribers increased 70% to 25 million, and nearly 75% of those new customers signed up for streaming-only plans, which is exactly what Netflix would like customers to do.
 

Our look at the most — and least — engaging social media

April 01, 2011

Summit Entertainment, the studio behind the Jake Gyllenhaal film Source Code, launched a visually impressive social media and mobile campaign to promote the film's debut. The studio encouraged consumers to tag a QR code from a promotional poster, play the accompanying game and share their location and actions through Facebook and Twitter.
 

Netflix Q4 2010 revenue jumps 34% despite marketing cut

January 26, 2011

Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.
 

Sears, Kmart launch online movie downloading service

December 28, 2010

Sears launched Alphaline Entertainment, a service allowing consumers to purchase and download films and TV shows, on December 28.
 

Fandango launches an iPad app

December 22, 2010

Fandango, the online ticket service provider, launched an iPad app on December 21. The app is designed to deliver movie content that will help consumers make more informed ticket-buying decisions.
 

Comcast launches expanded online video platform

December 16, 2009

Comcast has released Fancast XFinity TV in beta. The online on-demand video platform lets Comcast cable and Internet customers view cable TV shows, full-length movies and independently produced content online.
 

Survey: Social networkers engage with online movie content

August 24, 2009

Given an interest in movies among active social networkers and the viral nature of social networking, film industry marketing executives should be paying attention to this space, according to a new survey from InsightExpress titled "The Social Network Influence on Movie Behavior."