Movie Theaters Enter Phone, Online Ticket Sales Market
Cinemark USA, Loews Cineplex Entertainment, Regal Cinemas, Edward Cinemas, General Cinemas and Century Theaters have agreed to $30 million in financing to start the company, according to a story in the Wall Street Journal yesterday.
In addition to revenue from advertising, merchandising and ticket sales, the new venture will sell demographic information it generates about moviegoers to film studios and others. For example, it will e-mail customers who have purchased movie tickets information on related merchandise, such as that movie's soundtrack.
The six theater chains have a combined 12,000 screens and sold $600 million in tickets in 1999. The new company, which is unnamed at this time, will sell tickets online and by phone this summer, with plans for wireless sales to come at a later date.
Currently, AOL's Moviefone dominates phone and online sales of movie tickets. A similar venture, MovieTickets.com was recently formed by AMC Entertainment Inc. and Web site Hollywood.com.