Move Update Reviews May Begin in April

The U.S. Postal Service will start reclaiming postage discounts from First-Class mailers who do not comply with its Move Update rules in April, said Angelo Wider, USPS manager of finance.


Under Move Update, which is designed to reduce undeliverable-as-addressed mail, mailers using automation or presort rates are required to update addresses every 180 days using the Address Change Service, National Change of Address, FastForward or other USPS-approved method.


The reclaimed discounts will be only for the portion of mailings not in compliance. The decision follows tests last year in several areas, including the Southeast, Pacific Coast and the New York and Washington metro areas, which revealed some mailers did not use Move Update properly.


close

Next Article in Direct Mail

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.