Mountain Dew launches a Facebook sweepstakes for gamers
Mountain Dew launched a Facebook sweepstakes on Nov. 7 to promote its partnership with Activision's “Call of Duty: Modern Warfare 3” videogame, said Jenny Danzi, assistant marketing manager for Mountain Dew at PepsiCo. Mountain Dew worked with digital agency RFI Studios to create the “Mega Fan Experience” sweepstakes.
The company will reward one consumer with the opportunity to play Call of Duty: Modern Warfare 3, which launched Nov. 8, with three friends on the Jumbotron at Cowboys Stadium.
To register, fans must click on the “DEW Mega Fan” tab on the Mountain Dew Facebook page, and submit a picture of Mountain Dew Mega XP packaging, which is available exclusively and for a limited time at Wal-Mart Stores.
Consumers must also provide their full name, mailing address, phone number, email address and date of birth to be entered to win. The contest will run through Nov. 14.
“Mountain Dew is a natural fit with gaming,” said Danzi. “Consumers love to chug it while playing for hours.”
The contest will be promoted on the brand's Facebook wall and on Twitter.
“What's cool is our consumers are already creative and involved,” Danzi explained the sweepstakes. “We already get a lot of creative and photos so this taps into the types of creative we're seeing.”
The sweepstakes is part of the Mountain Dew and Activision “Rank Up Your Game with Double XP” promotion, which launched in August. The campaign, which was built in collaboration with BBDO, features TV ads, social media and email.