Moulton to Fulfill Japanese DRTV Product in U.S.

Share this article:
Moulton Logistics, Van Nuys, CA, will provide fulfillment on an infomercial campaign for Shizen Green, a powdered barley drink being marketed on Japanese-language channels in Los Angeles, Hawaii and New York as well as in six other U.S. cities.


The product, known overseas as Ryokko Aojiru, is popular in Japan and is being marketed in the United States by Route American Sports, whose Japanese parent company is Ryokuken Asahi, according to Moulton Logistics. The fulfillment firm did not disclose the financial value of its contract with Route American.


Using its facilities near the ports of Los Angeles and Long Beach, CA, Moulton will ship Shizen Green to consumers in the continental United States and Hawaii.


Route American used the original Japanese infomercial with English subtitles to promote Shizen Green in its initial U.S. markets in Los Angeles, Hawaii and New York. In late July, the company rolled out a new infomercial for testing in Albany, NY; Oklahoma City; Yakima, WA; San Diego; Seattle; and Lubbock, TX.


The new 30-minute infomercial features Japanese-American actor Pat Morita as spokesman. The show is documentary-like and features soft-sell tactics common to Japanese long-form DRTV, according to Route American.


Shizen Green is available in packages of 60 packets, a one-month supply, for $79.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.