Moulton Fulfills Body Flex DRTV Product
Savvier launched a campaign for the Body Flex product in February. The campaign reached third in the Jordan Whitney and Infomercial Monitoring Services rankings, according to Moulton.
Body Flex had been available for several years, by Savvier decided to re-launch the product with a new DRTV effort, according to Moulton. Savvier offered the product along with two instructional videos for $39.95 or two payments of $19.95.
Success if the product has led Savvier to consider taking the campaign international to up to 70 nations worldwide, Moulton said.