Motorola Wants Bigger Stage for Marketing
Motorola's Entertainment Marketing office has retained Creative Artists Agency to develop integrated marketing programs involving entertainment properties."Entertainment has more influence than ever on how people think about brands and products," said Geoffrey Frost, vice president, consumer communications, Motorola Personal Communications Sector. "In a saturated marketplace, capturing consumers' attention and influencing their attitudes and behaviors is ever more challenging. Success means immersing the Motorola brand into popular culture and making it a part of our consumers' lives."
In addition to its relationship with Creative Artists, the Entertainment Marketing office retains the services of PMK/HBH for entertainment outreach and public relations as well as those of UPP, which orchestrates the company's product placement campaign in film and television vehicles.
Since the January 2000 opening of the Los Angeles-based Entertainment Marketing office, Motorola cell phones, two-way pagers and two-way radios have been placed within TV shows such as "Friends," "Will & Grace," "Buffy the Vampire Slayer," "Sex and the City," "Gilmore Girls" and "NYPD Blue."
