Motorola Gives Tech Chalk Talk to NFL Fans
The campaign kicked off Aug. 25 and continues throughout the 2004 NFL season.
The promotion showcases the Motorola DCT6412 digital cable set-top with dual-tuner DVR functionality. It features Pro Bowl running back Priest Holmes of the Kansas City Chiefs in a national television commercial, Internet banner ads, a direct mail/e-mail program and newspaper ads.
Fans are directed to a Web site where they can get more information about Motorola's dual-tuner DVR set-top technology by accessing Motorola's interactive online DVR demo.
Creative elements will educate consumers on how to get the Motorola DCT6412 from Cox Communications, a digital cable service provider that uses Motorola Digital Cable equipment.